When it comes to building a professional WooCommerce store, two of the most popular WordPress themes are REHub and Flatsome. Both are powerful, but they serve different goals:
Choose Flatsome if you want a clean, fast, and flexible theme for a traditional WooCommerce store with strong design focus.
Use Flatsome if you want a fast, design-flexible WooCommerce shop with a live builder.
- REHub – Best for affiliate marketing, price comparison sites, multi-vendor marketplaces, and deal/coupon sites. It comes with built-in comparison tables, product filters, affiliate plugin integrations, and community features. Perfect if you want a feature-rich site beyond just a shop.
- Flatsome – Best for pure WooCommerce shops that focus on speed and design flexibility. It includes a live page builder, unlimited styling options, and a huge library of pre-made layouts. Ideal for fashion stores, electronics, lifestyle shops, and general eCommerce.
Quick Comparison
- REHub = Affiliate + Multi-Vendor + Comparison + Marketplace.
- Flatsome = WooCommerce Storefront + UX Builder + Fast Performance.
Verdict
Choose REHub if your project involves affiliate marketing, multi-vendor stores, or comparison/deal functionality.Choose Flatsome if you want a clean, fast, and flexible theme for a traditional WooCommerce store with strong design focus.
REHub vs Flatsome: Discover the key differences between these two best-selling WordPress themes. Compare features, performance, and use cases to choose the right theme for your WooCommerce store.REHub vs Flatsome: Feature Comparison
| Category | REHub Theme | Flatsome Theme |
|---|---|---|
| Ideal use cases | Affiliate sites, price comparison, deal/coupon hubs, multi-vendor marketplaces, review portals | Classic WooCommerce stores focused on design, speed, and smooth UX (fashion, lifestyle, electronics) |
| Built-in tools | Comparison tables, dynamic product filters, deal/coupon layouts, affiliate modules, community features | UX Builder, large template library, headers/footers builder, product/catalog layouts, quick view |
| Page builder | Works with Elementor and Gutenberg; many comparison/deal components included | Native UX Builder (live, front-end), highly optimized for Flatsome |
| Multi-vendor support | Strong integrations with Dokan, WCFM, WC Vendors for full marketplaces | Compatible, but marketplace features rely on external plugins and custom setup |
| Affiliate/CPA features | Deep affiliate focus: price comparison, product boxes, redirect/outbound tracking patterns | General eCommerce; affiliate features added via plugins or custom blocks |
| Deal & coupon site options | Native deal grids, coupons, price history/alerts styles | Requires templates or add-ons; not native |
| Performance profile | Optimized, but feature-rich; tune with caching for heavy comparison pages | Very fast front-end with lightweight UX Builder; great Core Web Vitals baseline |
| Design flexibility | High; many niche demos for affiliate/marketplace layouts | Very high; granular control via UX Builder and a big preset library |
| Demos/templates | Multiple affiliate, review, deal, and marketplace demos | Extensive shop demos, headers, sections, blocks inside UX Builder library |
| Community features | Built-in review, rating, and community-style components | Rely on third-party plugins (e.g., BuddyPress/BuddyBoss) for community |
| SEO focus | Strong for comparison/affiliate schemas and structured layouts | Clean markup, fast UX; pair with SEO plugins for best results |
| Best for | Sites that need comparison tables, affiliate monetization, or a multi-vendor marketplace | Stores that want a fast, design-driven WooCommerce storefront with live building |
Quick takeaway
Use REHub if you need comparison, deals/coupons, or a marketplace.Use Flatsome if you want a fast, design-flexible WooCommerce shop with a live builder.